ActiveCampaign is an all-in-one marketing automation and CRM platform that serves businesses across various industries. It combines email marketing, sales automation, and customer relationship management into one powerful tool. ActiveCampaign’s advanced automation builder allows users to create complex workflows across multiple channels, including email, SMS, and CRM. It’s ideal for businesses that need more than just email marketing, offering features like lead scoring, multi-channel marketing, and deep CRM integration, making it perfect for companies with long sales cycles or multi-channel outreach needs.